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2008 Branding Trends Forecast - Landor

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Xerox - rebranding

The new Xerox logo is now a lowercase treatment of the Xerox name - in a vibrant red - alongside a sphere-shaped symbol sketched with lines that link to form an illustrative "X," representing Xerox's connections to its customers, partners, industry and innovation, and designed to be more effectively animated for use in multi-media platforms. (Xerox Unveils Biggest Change to Its Brand in Company History)

Ta dam...XEROX acum xerox mai "friendly" si cu mult folosita sfera. Sincer nu ma asteptam la miscarea aceasta acum dar inteleg motivele.

credits: INTERBRAND
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Iasi 600 logo

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