Landor's Brand Simple (the book)

Landor a lansat BrandSimple: How the Best Brands Keep it Simple and Succeed, scrisa de Allen Adamson (Managing Director, Landor New York). Brandurile nu trebuie sa fie complicate ci bazate pe idei simple, inteligente si executate excelent.
Un preview: BrandSimple Top Ten (un set de sfaturi intelepte si de bun simt)