Unul din profesioniştii pe care mi-aş dori să îi întâlnesc (la BrandCamp 2007 sau în alt context), Erick Spiekermann, fondatorul (1979) MetaDesign defineşte designul. Cred cu adevărat în ceea ce spune.
Design is first and foremost an intellectual process. Contrary to popular belief, designers are not artists. They employ artistic methods to visualize thinking and process, but, unlike artists, they work to solve a client’s problem, not present their own view of the world. If a design project, however, is to be considered successful – and that would be the true measure of quality – it will not only solve the problem at hand, but also add an aesthetic dimension beyond the pragmatic issues. (...continuare)
www.spiekermann.com