Top Performing European Retail Brands 2008
O sursa excelenta despre piata de retail:
Of all the market categories, retails offers the broadest canvas for any brand to show its true colours. From the understanding of a market that gives birth to a strategy. From the creation of environments, to the engagement of the people that bring the brand to life. To the supply of product that puts the brand into the consumer's hand. Retail really does have it all.
View the paper (pdf) -INTERBRAND, BrandChannel
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